AEO & GEO · AI search optimisation
AEO & GEO: get your business recommended by ChatGPT, Gemini and Google AI
More customers now ask AI tools for recommendations instead of scrolling through search results. We make your business easy for AI to understand, trust and cite, so you are part of the answer.
What is AEO and GEO?
AEO (Answer Engine Optimisation) structures your content as clear, direct answers so it is chosen for featured snippets, voice answers and Google AI Overviews. GEO (Generative Engine Optimisation) makes your business easy for AI assistants such as ChatGPT, Gemini, Perplexity and Copilot to understand, trust and recommend when people ask them for a provider like you.
Search has three layers
SEO, AEO and GEO: how they differ
SEO
Ranks your pages in Google’s normal list of results, so people click through to your site.
AEO
Wins the direct answer: featured snippets, voice assistants and AI Overviews that answer the question on the results page.
GEO
Gets your brand named and cited inside AI-generated answers from ChatGPT, Gemini, Perplexity and Copilot.
What we do
Our AEO & GEO service
AI visibility check
We test how AI tools and Google describe your business and competitors today.
Entity & business details
Identical name, address, phone and description across your site, Google Business Profile and directories.
Answer-first content
Question-led headings, concise answers and FAQs written the way customers ask.
Schema markup
Organisation, LocalBusiness, Service, FAQ and breadcrumb structured data.
llms.txt & AI crawlability
An llms.txt summary of your business and pages that AI crawlers can read easily.
Citations & mentions
Listings and mentions on trusted directories and sources that AI tools refer to.
Why it matters now
If AI does not know you, it cannot recommend you
AI assistants build their answers from sources they can read and trust. A business with unclear details, thin pages or no structured data is easy to skip, even if its service is excellent. GEO closes that gap so your business is described accurately and appears in the shortlist.
- Be included when customers ask AI for a recommendation
- Accurate descriptions of what you offer and where
- Stronger trust signals for both Google and AI tools
- Works alongside SEO rather than replacing it
How it works
How our AEO & GEO work runs
- 01
Check
We review how AI tools and Google currently present you.
- 02
Fix the foundations
Consistent business details, schema and AI-readable pages.
- 03
Publish answers
Answer-first service pages, FAQs and guides.
- 04
Track & expand
We re-check AI answers regularly and keep improving.
FAQ
Frequently asked questions
Can you guarantee my business will appear in ChatGPT?
No one can guarantee what an AI tool will say, because each model chooses its own sources. What we can do is make your business clear, consistent and well-documented across your website and trusted sources, which gives AI tools the information they need to describe and recommend you accurately.
Is GEO a replacement for SEO?
No. GEO builds on SEO. Many AI answers draw on pages that already rank well and on consistent business information across the web. We recommend running SEO and GEO together so you are visible both in normal search results and in AI-generated answers.
How long does AEO and GEO take to work?
Foundational fixes such as schema, business details and answer-first content can be completed in a few weeks. AI tools then pick up changes as they re-read the web, which can take weeks to months. We re-check your visibility regularly and report what has changed.
What is llms.txt?
llms.txt is a simple text file placed on your website that summarises your business and points AI tools to your most important pages. It is a newer, emerging convention, and adding one is a low-effort way to make your site easier for AI crawlers to understand.
Which AI tools do you optimise for?
We focus on the tools your customers are most likely to use: Google AI Overviews, ChatGPT, Gemini, Perplexity and Microsoft Copilot. The same foundations of clear content, structured data and consistent business details help across all of them.
Related services
Get an AI search check for your business
Tell us what you need and we will call you back to plan the next step. Prefer to chat? Message us on WhatsApp.
2nd Floor, Ponda Commerce Centre, SO-15, Tiska, Durgabhat, Ponda, Goa 403401
Monday to Saturday, 10 am to 6 pm
enquiry@re-infotech.com
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A short conversation about your business, goals and current setup.
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